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Simply Nootropics is a New Zealand-based supplement brand with products available in Australia, focused on cognitive performance, sleep support, and cellular health. Their range is compact by design – four formulas addressing distinct functions, each built around ingredients with a meaningful research profile.
What distinguishes Simply Nootropics is the decision to pair nootropic formulas with longevity-relevant ingredients – specifically nicotinamide riboside (NR), a precursor to NAD+ (a molecule central to cellular energy production that declines with age). The result is a range suited to health-conscious adults who want a small number of well-reasoned products rather than a large catalogue to navigate.
| Product Range | Primary Application |
|---|---|
| Cognitive support | Daily mental performance and focus |
| Sleep support | Evening wind-down and sleep quality |
| Collagen and cellular energy | Skin structure support and NAD+ precursor supplementation |
| B vitamins and TMG | Foundational B-vitamin coverage and metabolic support |
Simply Nootropics is one of the few brands in this space that treats cognitive support and cellular energy as connected priorities rather than separate product categories.
| Product | Best For | Key Ingredient(s) |
|---|---|---|
| Vital Beauty – Collagen + NR | Skin structure support and cellular energy | Hydrolysed bovine collagen peptides (Type I, II, III), nicotinamide riboside (NR) |
| Essentials Plus | Daily cognitive support and mental performance | Ashwagandha, Bacopa monnieri, CDP-choline, L-theanine, Lion’s Mane, Panax ginseng |
| TMG B-Complex | Foundational B-vitamin support and metabolic maintenance | Trimethylglycine (TMG), activated B vitamins |
| Genius Sleep | Evening wind-down and sleep quality | Reishi mushroom extract, L-theanine, L-tryptophan |
The starting point depends on the primary gap: Essentials Plus for daily cognitive support, Genius Sleep if sleep quality is the main concern, and TMG B-Complex as a foundational layer for those with higher B-vitamin requirements. Vital Beauty is a powder formula combining hydrolysed collagen with NR – suited for use on its own or alongside the other products in the range.
We don’t stock everything – we stock what we’d use. Simply Nootropics products are stocked at Fairfield because they combine well-researched nootropic ingredients with longevity-relevant compounds at doses that reflect the underlying science, not marketing conventions.
The inclusion of nicotinamide riboside (NR) in the Vital Beauty formula reflects a formulation decision that goes beyond standard collagen supplementation. NR supports the cellular energy processes that drive skin cell function and general tissue maintenance – pairing the visible goal with a mechanism that addresses what underlies it. That kind of ingredient logic is consistent with how we select products for the Fairfield range.
Their cognitive stack uses a combination of adaptogens and direct cognitive substrates rather than stimulants – which suits adults who want sustained support rather than a short-term performance boost. Everything ships from Melbourne. No international delays, no customs surprises. If something is out of stock, we tell you.
All Simply Nootropics products stocked at Fairfield Nutrition are shown below.



